Research
Before designing and creating the ultimate golf car, we had to discover exactly what that ultimate golf car should be. So we spent two years talking with head professionals, owners, managers, superintendents and players. We found out what they loved about their golf cars. And what drove them crazy. We asked them what they absolutely had to have. And what they thought would be great to have.
At the end of those two years, we had our answer: the ultimate golf car needed to be stronger, more intelligent, more agile and more comfortable.
Design
Instead of starting with the industry-leading DS as our foundation, we began with a clean sheet of paper. We gave our designers and engineers the customer research, and then gave them free reign.
Customers stayed involved through the entire design process. Round after round, we worked together to build this new golf car from the ground up.
And two years later we had the winning Precedent prototype.
Testing
But design—even design that includes everything a customer could wish for—is only the beginning. Getting each new feature, innovation and convenience right requires exhaustive testing.
So everything that could be tested, was tested. Every component that could be improved, was improved. And at the end of this exhaustive process, Club Car had a golf car with all the strength, intelligence, agility and comfort
characteristics customers wanted.
Manufacturing
We knew that we couldn’t build an all-new car in the same old way. Re-inventing the way a golf car is designed also meant re-inventing the way that
car is made.
That meant that every design innovation had to be accompanied by a manufacturing innovation. And it meant building a entirely new manufacturing plant dedicated solely to Precedent.
So instead of starting with just one clean sheet, we actually started with two; designing a new car—and the way that car was built—from scratch.
More testing
We then placed more than 500 new Precedent cars on 15 courses, covering all terrains, climates and playing conditions.
Over the course of a year, Club Car representatives, designers and engineers kept up a steady dialog with owners to refine each fleet’s performance.
Only then were we willing to say Precedent was ready. That it had the strength, intelligence, agility and comfort customers had asked for. And that it would live up to our reputation for reliability and durability.
The evidence
Everyone who comes in contact with Precedent loves the look, power, handling, storage, reliability and ease of maintenance. The attention to detail is apparent and appreciated.
The cost-saving implications for a better return on investment—and a better bottom line—make Precedent today’s obvious fleet of choice.
Precedent is much more than a car. It’s the result of hundreds of ideas, points of view, suggestions, solutions and possibilities… all coming together for a single goal. |